Field guide
Rubber rabbitbrush (Ericameria nauseosa)
No machine-readable author provided. Wsiegmund assumed (based on copyright claims). · CC BY 2.5

also Chamisa · Gray rabbitbrush

Rubber rabbitbrush

Ericameria nauseosa

Family:
Asteraceae
Elevation:
4,000 ft – 8,000 ft
Bloom:
Aug – Oct
Region:
Southwest

The quintessential late-summer roadside shrub of northern New Mexico — silvery, flexible stems topped by a haze of golden flowers that carry the mesa gold from August into October.

Care · tuned to the Southwest

Water

Established plants need essentially no supplemental water. First season only, a deep soak every 2–3 weeks. Overwatering is the fastest way to kill it — it rots in soil that stays damp.

Sun & exposure

Full, open sun. Tolerates the worst west- and south-facing reflected heat without scald.

Soil

Thrives in the poorest, most alkaline caliche and disturbed roadcut soil. No amendment needed; rich or heavily mulched beds shorten its life.

In the Southwest

Cut back hard (to 6–8 in) in late winter to keep it dense rather than woody and sprawling. A pollinator magnet in a season when little else blooms.

Common problems & fixes

  • Root rot from overwatering — supplemental irrigation rots the crown of this drought-adapted native

    Fix — Plant in fast-draining soil and water deeply but only occasionally, letting it dry out fully between soaks.

  • Legginess and floppy sprawl — grows open and woody without renewal

    Fix — Cut back hard to 6–12 in in late winter to force dense, compact regrowth.

Pets & toxicity

Not considered toxic to dogs or cats; livestock generally avoid it.

Easy to confuse with

  • Broom snakeweed (Gutierrezia sarothrae) — smaller, finer, blooms similarly
  • Fourwing saltbush (Atriplex canescens) — no yellow bloom

Sources

Think you're looking at one?

Snap a photo and we'll rank the candidates against the local flora — honestly, and for free.

Identify a plant